MARKETING
Thrive as a Marketer!
PBL Curriculum for Grades 5 ā€“ 12
Our Marketing module will engage students to learn how to identify the target market, reaching out to target audience through social media and running email campaigns to reach target audience through emails.
On Your Own
Self-paced online training for educators to facilitate the curriculum to their students.
Learning Objectives
In this engaging and influential program, youth will:
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- Learn to use a web-app to create presentation and graphic design.
- Understand how to research target market for business.
- Understand the importance of identifying and planning for specific target market.
- Learn to align the value of a commercial product that contribute to a society.
- Refine their communication, critical thinking, collaboration and team work skills.
- Learn about direct marketing through e-mail & physical mail.
- Understand different methods to gather information.
- Practice and refine leadership and communication skills.
Processes & Activities
- Perform market research through survey, interview, discovery, and internet.
- Collect reliable data for reliable usage.
- Create a marketing campaign.
- Developing and administering questionnaires.
- Creating charts and PowerPoint presentations.
- Gain skills in video production and editing.
- Develop leadership and problem-solving skills.
Course Outline For Educators
Curriculum Fundamentals
- Introduction to Curriculum
- Creating an Entrepreneurial Mindset
- Effective Facilitation
- An Introduction to Project-Based Learning
- PBLWorks Gold Standards
- Introduction & Facilitation TrainingĀ
- Knowledge Assessment
- Resources
- Certification
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Marketing Curriculum
- Introduction
- Facilitator's Guide
- Prezi Presentation
- Evaluation Rubric
- Student's Final Project ExampleĀ
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All our project based learning curricula contain a career pathway component, which helps youth explore career options in various industries.
SOFTWARE SKILLS
Youth will learn to use Canva which is a free-to-use online graphic design tool used create social media posts, presentations, posters, videos, logos and more.
Youth will learn to use Prezi, a web-based tool for creating presentations which uses different media types to help make whatever is being shown as engaging as possible.
Youth will learn to use Microsoft PowerPoint, a program that empowers you to create clean slideshow presentations and intricate pitch decks.
Youth will learn to create and edit videos using tools such as Windows Movie Maker, adding music and record presentations and PSA as a group or as an individual.
Our Delivery Methods
HIGHLIGHTS OF STUDENTS' PROJECTS
Highlights from youth team presentations under Workforce Development SYEP program in Marketing Module during Summer 2022 IDEAS by Youth Symposium. Industry partners and experts gave students feedback for their projects. We are so proud of our young people!